5.5. Sustainable tourism and experience economy

Tampere residents and people travelling to Tampere will be encouraged to engage in sustainable experiences and local tourism. Climate neutral tourism business will be promoted in cooperation with companies. The sustainable mobility of passengers will be supported by, for example, providing public transport tickets for events and promoting bicycle tourism. Tampere will develop year-round nature services and encourage people to go to nearby nature destinations by bus or by utilising their own muscle strength.